Privacy Policy
AI Boost for Joomla
This Privacy Policy explains what personal data we collect, why, and what rights you have. It covers the AI Boost brand, the AI Boost for Joomla product, and our website and services at aiboostnow.com, api.aiboostnow.com and updates.aiboostnow.com.
1. Who is responsible for your data
The data controller is:
EMARKET1NG.NET DOO Beograd
Tuzlanska 18, 11090 Beograd, Republika Srbija
Company registration number (matični broj): 17409867
Tax number (PIB): 100169279
Privacy contact: support@aiboostnow.com
We process personal data in line with the Serbian Law on Personal Data Protection (Zakon o zaštiti podataka o ličnosti) and, where it applies to customers and visitors in the European Union / European Economic Area, the EU General Data Protection Regulation (GDPR).
2. When this Policy applies
This Policy applies when you visit our website, create and use a customer account, buy or renew a licence, install and run AI Boost for Joomla on your own website(s) — which communicates with our licensing and update services — or contact us for support.
3. What data we collect
We collect only what we need to sell, license, update and support the product. Most of it comes directly from you; the activation and status data in (c) and (f) is sent automatically by the AI Boost software running on your own website(s). Order and subscription data is provided to us by Lemon Squeezy after your purchase.
(a) Account data — your email address and your password. We do not store your password in plain text. Passwords are stored using a one-way password hash.
(b) Licence data — the licence key(s) linked to your account. Licence keys are stored encrypted at rest.
(c) Per-site activation data — for each website where you activate the product: the site’s domain, a generated installation identifier (an install_id UUID), and an instance name.
(d) Order records — a record of your purchases and renewals: the plan you bought, the amount and currency, the dates, and the order and subscription references. Your payment is taken and your invoice is issued by Lemon Squeezy (see section 5). We do not collect or store your payment-card number — card data is handled by the payment provider and never reaches our systems.
(e) Support data — the content of your support tickets and related messages, including your email address and anything you choose to include.
(f) Licence status signals — periodic status messages (“heartbeats”) the installed software sends to our licensing service to keep your licence status and update eligibility in sync. Each message contains your licence key, the site’s domain, the install_id, and the installed product version.
(g) Technical data — limited technical information generated when you use our website or when the software contacts our services, such as IP address, timestamps and basic server logs, used to run and secure the service.
We do not intentionally collect any special categories of data (such as data about health, beliefs or similar). Please do not include such data in support tickets.
4. Why we use your data, and our legal basis
| Purpose | Data used | Legal basis |
|---|---|---|
| Create and manage your account and sign you in | (a) | Performance of a contract |
| Issue, validate, renew and manage your licence(s) | (a), (b) | Performance of a contract |
| Enforce your plan’s site allowance, enable licensed features and deliver licensed updates | (b), (c), (f) | Performance of a contract; and our legitimate interest in preventing licence misuse |
| Process your orders and keep the resulting records | (a), (d) | Performance of a contract |
| Keep order, payout and accounting records required by applicable tax and accounting law | (d) | Compliance with a legal obligation |
| Provide customer support | (a), (e) | Performance of a contract; and our legitimate interest in helping customers |
| Keep licence status in sync and confirm update eligibility | (b), (c), (f) | Performance of a contract; and our legitimate interest in delivering updates only to eligible installations |
| Keep our website and services secure and diagnose problems | (c), (f), (g) | Our legitimate interest in the security of our services |
| Strictly necessary website cookies (for example, keeping you signed in) | (g), cookie data | Our legitimate interest in a working website |
Where we rely on legitimate interests, those interests are: enforcing licence terms and activation limits, preventing misuse and fraud, delivering updates correctly, keeping our services secure, and supporting our customers. If we ever rely on consent for any processing, you can withdraw it at any time; that does not affect processing already carried out.
5. Who we share your data with
We do not sell your personal data. We share it only where necessary, with:
- Payment provider — your payment is handled by Lemon Squeezy, operated by Sold through Link, LLC f/k/a Lemon Squeezy LLC, which acts as our Merchant of Record: it charges you, handles any tax and issues your invoice. It receives the data needed to take your payment, including card or account data, which it — not we — handles. Depending on the data concerned, Lemon Squeezy may act as a processor on our behalf or as an independent controller for its own legal and operational purposes.
- Email delivery provider — sends transactional emails (account, licence and support messages) on our behalf.
- Hosting and infrastructure provider — hosts our website and our licensing and update services.
- Accounting and tax advisers — help us maintain statutory accounting, tax and payout records.
- Public authorities — where we are required to disclose data by law or a lawful request.
Some providers process personal data on our behalf as processors, while others, particularly payment providers and public authorities, may act as independent controllers for their own legal and operational purposes. Their processing is governed by their own privacy notices and applicable agreements.
6. International transfers
Some of the providers we use are located outside Serbia and the EEA, so your personal data may be processed abroad. Where personal data is transferred internationally, we take steps to protect it in line with applicable data-protection law.
7. How long we keep your data
We keep personal data only as long as we need it for the purposes above, then delete or anonymise it, unless the law requires us to keep it longer. The periods we apply are:
- Account data: while your account is open. If you ask us to close your account or delete your data, we delete or anonymise your account data within 90 days of your request, except for records we must keep to meet a legal obligation.
- Licence and activation data: for the life of your licence relationship, and up to 12 months afterwards (to handle renewals and support), then deleted or anonymised.
- Order, payout and accounting records: for the retention period required by Serbian tax and accounting law.
- Support data: up to 24 months after a ticket is resolved.
- Licence status signals and technical logs: up to 12 months.
8. How we protect your data
We use appropriate technical and organisational measures, including storing licence keys encrypted at rest, storing passwords using a one-way hash, not storing payment-card numbers, and restricting access to authorised personnel. No system is ever completely secure, so we cannot guarantee absolute security.
9. Your rights
Subject to the conditions in the law, you have the right to be informed about our processing, to access your data and get a copy, to have inaccurate data corrected, to have your data erased, to restrict or object to processing, to data portability, and to withdraw consent where processing is based on consent. We do not make decisions with legal or similarly significant effect about you by automated means alone — automated licence checks are simply technical enforcement of your licence.
To exercise any right, email support@aiboostnow.com. We may need to verify your identity first, and we will respond without undue delay and within 30 days, subject to any lawful extension (we will tell you if a complex request needs more time).
If you believe we have handled your data unlawfully, you may complain to the Serbian data-protection authority, the Poverenik za informacije od javnog značaja i zaštitu podataka o ličnosti. If you are in the EU/EEA, you may also complain to the authority in your own country. We would appreciate the chance to resolve your concern first.
Our product and website are for business and professional use, are not directed at children, and we do not knowingly collect personal data from children.
10. Cookies
Our website uses strictly necessary cookies to work properly and to keep you signed in to your account; these are used on the basis of our legitimate interest in providing a functioning site.
| Cookie | Purpose | Duration |
|---|---|---|
ab_portal | Strictly necessary — maintains your session and keeps you signed in to your account | Up to 14 days |
We currently do not use analytics or marketing cookies. If this changes, we will update this Policy and request consent where required before those cookies are used.
11. Changes to this Policy
We may update this Policy from time to time. We will post the updated version on aiboostnow.com and, where the law requires, tell you about material changes.
12. Contact
EMARKET1NG.NET DOO Beograd · Tuzlanska 18, 11090 Beograd, Republika Srbija · support@aiboostnow.com